TOILE Defined:

[twal] (n.) French for canvas.

Inspired by the inherent nature of a blank canvas - the possibilities are endless.

Your brand is a canvas. Let’s paint your brand’s experience.

  1. Wellness events with intentional partnerships that bring your brand to life in community for brand awareness.

  2. An experiential marketing agency for women and minority-owned wellness brands.

Meet the Founder

Founded by Sophia Merlino and driven by her passion for cultivating the connection between brands and people. Sophia does just that by bringing wellness brands to life, connecting community, and getting creative with experiential marketing.

She has 8 years of experience in marketing, specializing in the health and wellness, beauty, and fashion industries. She knows your brand should look different on each marketing channel because she has experience in 360 strategy and management across them. With her background in project management, she also knows how to enable seamless execution.

Sophia is not only an avid marketer, but a daily meditator, and vintage collector.

What we’re all about:

Experiential Marketing

Bringing your brand to life though innovative and extremely customized wellness events and pop ups

Creating an innovative experience where your brand, product, and/or service is the hands and minds at a memorable experience

With Intentional Partnerships

On-brand, thoughtful partnerships that increase brand awareness through cross-pollination

Co-branded moments that break the glass ceiling of collabs

For Connection and Community

Treating your community like influencers, building a community

Introducing your brand with micro and macro influencers for brand awareness

Creative experiences that are content-worthy and groundbreaking

Values

We care about our clients. We care about our people.

We have the intention to uplift everyone we interact with, just like we have the intention to increase the value of your brand.

A healthy culture is at the forefront of our business. TOILE is a safe space for sharing ideas, creating cool things, and growing.